WE CHOSE
A DIFFERENT
PATH
An unconventional life built around freedom, adventures and the stories we want to tell.
WE LEFT THE LIFE
WE KNEW
We both had "normal" jobs at a period, but we had never been particularly interested in following the usual path. We were already doing things differently, even if we didn't know yet where it would lead.
Everything changed in 2020. Jonathan took a leap and quit his job to pursue a dream: finding a way to make adventure his life. After spending an entire year training in alpinism, he set off by bike to explore Europe. Along the way, he met Kari and settled down with her in Norway. Together we started building a life around adventure.
We wanted to spend our days outside, creating something of our own and finding a way to make it sustainable. Reality soon caught up with us and reminded us that pursuing a big dream wasn't going to be only easy...
WE DIDN'T WANT
TO GO BACK
For several years, we learned so much by figuring things out on our own. We developed skills like content creation, marketing, accounting, communication, logistics and countless things we could never have learned in any other way. But most of all, we discovered freedom, a deep and intense feeling that changed the way we saw our lives.
There was no way we wanted to go back to a life where we would lose that freedom. Instead, we started asking ourselves a different question: how could we build something of our own that would allow us to keep living this way?
We created Pihoqahiak Productions. Through years of adventures and collaborations with different sponsors, we had gradually developped real skills in content creation, along with a genuine passion for the craft.
Building our own work around these skills gave us a way to combine the things we cared about most: creativity, adventure and freedom. It allowed us to create a life on our own terms, while continuing to pursue the adventures that brought us here in the first place.
LET'S INTRODUCE OURSELVES A BIT MORE
I believe this life is meant to be lived, not simply followed. I'm drawn to the outdoors for its beauty, its freedom and its honesty. I love the physical and mental challenge of an expedition, the discipline and commitment it demands, but also the simple feeling of heading out into the unknown, like a kid setting off on an adventure with no idea what might happen.
Nature has a way of bringing things back to what really matters. Out there, you can't fake the cold, the distance or the effort. You have to be present, prepared and honest with yourself. It reminds me that a good life ins't measured in things, but in what we experience, what we learn and the memories we create.
I'm naturally curious, happiest when I'm exploring and deeply attached to my freedom. I don't have much interest in following a predefined path or collecting things just because we're told they matter. I would rather keep learning and take on challenges to make the most of my life.
Jonathan
I've always been curious about people, the world and the many ways there are to live a life. That curiosity has taken me across cultures, into unfamiliar places and far outside my comfort zone, opening my mind to new perspectives and different ways of seeing the world.
Nature is where I feel most grounded. I love the freedom of being outside, the beauty of wild places and the feeling of pushing myself physically and mentally. Whether biking, skiing, hiking, kayaking or simply around a campfire, I find a sense of connection there that I don't find anywhere else.
I'm drawn to the human side of adventure too: what happens when we step away from what is familiar, face uncertainty and discover things about ourselves along the way. I want to keep exploring, keep learning and stay open to where life takes me. There is still so much I want to see!
Kari
Pihoqahiak (pronunciation pi - ho - kayak) means "polar bear" in Inuit language and signifies "the one who wanders endlessly”. A name and logo that represent our values. Not only do we love polar bears, but we also love what they symbolize: power, strength and endurance, but at the same time also the fragility of the environment that we deeply wish to preserve.
